It doesn't matter what you sell, it is usually the overall brand that gives the work or product public awareness. Australian tourism has taken a step back to a more retro 1980's approach.

Tourism in Australia can also involve the visual arts and with this in mind I have created My Art Class Daylesford. My brand is of course my surname and it is one of the keys to promoting my art work and classes.

However our country's history involves the worlds oldest painted images. Travellers and tourists have a natural curiosity to understanding our visual history away from the simple gingles and slogons.

Visually we are a melting pot but always we must consider our unique place in time and space. Let the journey continue.


Artist joHN eLLis